Backup Studios — Your Everyday Fashion Backup.

At Backup Studios, we’re all about clothes that show up for you — just like your favourite people do.The co-ord that saves you on last-minute plans.
The shirt that works for Monday meetings and Sunday brunch.
The dress that feels like a soft hug.We’re your everyday fashion backup — always ready, always reliable, always stylish (without trying too hard).

Born in India. Made for everyone.

We're a homegrown, gender-neutral, slow fashion label creating small-batch pieces for real people & real lives. Everything we make is designed to move with you — soft fabrics, versatile fits, effortless style.

No drama. No overproduction. No waste. Just good clothes you'll want to wear on repeat.

1000+ HAPPY CUSTOMERS!


At Backup Studios, we aren’t just a clothing brand — we’re a growing family of over 1000 happy customers who trust us with their everyday style. Every order, every message, every styling story shared with us has helped shape this beautiful little community. It’s your love, your feedback and your constant support that keeps us going. We’re here to be your everyday fashion backup — always reliable, always comfortable, and always a little bit extra.

Here’s to many more moments, memories and milestones together!